 The marketsite grew out of a simple project to create something visual in the lobby area of Nasdaq Marketing Group NYC. A rudimentary presentation using a two-by-two videowall introduced to Nasdaq senior management by Thomas Apple in March 1992.
As the project evolved from an office space design poject to a marketing & branding strategy, the Nasdaq Marketsite "concept" was envisioned as a street-level location in Manhattan.
With unanimous approval of the Marketing Committee the concept proceeded.
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